Yahoo!Xtra
| Type | Joint venture |
|---|---|
| Founded | December 2006 |
| Headquarters | Auckland, New Zealand |
| Industry | Media |
| Services | Internet portal |
| Employees | 30+ in Auckland 10 in Sydney |
| Website | Yahoo!Xtra Company Info |
| Yahoo!Xtra Homepage | |
| URL | http://nz.yahoo.com/ |
|---|---|
| Commercial? | Yes |
| Type of site | Internet portal |
| Registration | Optional |
| Owner | Telecom New Zealand and Yahoo!7 |
| Launched | March 2007 |
Yahoo!Xtra is a joint venture web portal between Yahoo!7 and Telecom New Zealand. Yahoo!7 holds a 51 percent stake in the company and Telecom NZ holds 49 percent. (Because Yahoo!7 is a 50/50 venture, Yahoo! proper is therefore a 25.5% owner of Yahoo!Xtra.)
XtraMSN
Telecom launched internet service provider Xtra in 1996, which is New Zealand's largest ISP (as of 2008[update]). In 2001 Telecom partnered with MSN to create the web portal XtraMSN, which by 2006 was receiving over 100 million total page impressions in a single month. Visitor numbers to XtraMSN grew by 45 percent in its last two years and the website attracted more than 3 million unique browsers per month.[1]
Move to Yahoo
In December 2006, Telecom had made a new agreement, founding a joint venture with Australia's Yahoo!7 - itself a joint company between the Seven Network and Yahoo! Inc. - to form Yahoo!Xtra. The six-year-old Telecom and Microsoft portal ended on 1 March 2007, with the users invited to go to either YahooXtra.co.nz or Msn.co.nz.
Telecom reportedly leaves the content management of the portal to Yahoo!, who operate an Auckland-based office consisting of Sales, Marketing, Ad Operations, Production and Finance Departments. The Editorial team manages local news, sport and entertainment content.[2][3].
People
The Yahoo!Xtra's board of directors is chaired by the Yahoo!7 CEO, Rohan Lund, and consists of the following members:
- Alan Gourdie, Telecom NZ, CEO Telecom Retail
- Ralph Brayham, Telecom NZ, Director, Telecom Home
- Rod Snodgrass, Telecom NZ, GM, Group Strategy
- Bruno Fiorentini, Yahoo!7, COO
- David Gowdey, Yahoo!, Director Corporate Development
In April 2007, Kevin Bowler was appointed as the Auckland-based CEO of Yahoo!Xtra.
Promotion
Yahoo!Xtra's 'X meets Y' promotion at launch featured a television commercial with Regina Spektor's song Fidelity playing whilst a young couple undertake in a lingering kiss. This helped throw the anti-folk star under the spotlight in the New Zealand music scene, Fidelity becoming a hit single and one of Spektor's most successful tracks[4].
Notes and references
External links
- Official website
- Yahoo!Xtra Online Shopping website
- Yahoo!7 official website
- Telecom New Zealand official website
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