Isense
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| Type | Subsidiary |
|---|---|
| Founded | 2006 |
| Founder(s) | David Crystal,Ian Saunders |
| Headquarters | London, United Kingdom |
| Number of locations | 19 |
| Area served | Worldwide |
| Key people | Sacha Carton, David Crystal,Ian Saunders |
| Industry | Online Advertising |
| Parent | ad pepper media International N.V |
| Website | http://www.isense.net |
iSense. is an online semantic advertising company based in London, with research and development facilities in Copenhagen & Holyhead. The company has offices in New York, Munich, Paris, Stockholm, Madrid, Milan, Hamburg, Düsseldorf, Amsterdam
iSense applies the principles of semantics to online advertising with solutions for publisher sites, including user-generated content, social networks, blogs and online forums. The company is headed by Sacha Carton and its research and development director is linguist,David Crystal. The company maintains a research center that focuses on semantic technology, web classification and the development of new capabilities in the fields of advertiser brand protection, page sentiment analysis and content monetization.
iSense was founded in March 2006, following the acquisition of Crystal Reference Systems Limited. The Crystal founders remain working in the iSense business. The company is a wholly owned subsidiary of German online advertising network, ad pepper media international N.V. [1] [2]
In February 2008, iSense won the Internet Advertising Bureau 'Digital Innovator of the Year' award[3]
In December 2008, iSense won E-consultancy’s ‘Innovation in Online Advertising’ award[4]
See also
References
- ↑ "Crystal Contextual Technology Acquired by Ad Pepper". MarketingVox. 2006-03-20. http://www.marketingvox.com/crystal_contextual_technology_acquired_by_ad_pepper-021317/. Retrieved 2008-02-18.
- ↑ "iSense - A new level of ad targeting by Prof. Dr. Crystal". 2008-09-23. http://bootsmannundtornado.net/2008/09/23/isense-a-new-level-of-ad-targeting-by-prof-dr-crystal/. Retrieved 2008-02-18.
- ↑ "ad pepper’s ‘iSense’ claim IAB’s first Digital Innovator Award". Internet Advertising Bureau UK. February 2008. http://www.iabuk.net/en/1/adpeppersisenseclaimiabsfirstdigitalinnovatoraward140208.mxs. Retrieved 2008-07-24.
- ↑ "semantic advertising solution takes another top honour, following its recognition at the IAB’s Innovation Awards". Ad Pepper Media. December 2008. http://countries.adpepper.com/en/DesktopDefault.aspx/tabid-28/107_read-17816/. Retrieved 2008-12-08.
External links
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