Ad pepper media
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| Type | Corporation |
|---|---|
| Founded | 1999 |
| Headquarters | Nuremberg, Germany |
| Number of locations | 19 |
| Key people | Ulrich Schmidt, Jens Körner, Niels Nüssler, Michael Alexander Carton |
| Industry | Online Advertising |
| Revenue | EUR 50.6 million (2007) |
| Operating income | EUR 6.35 million EBITDA (2007) |
| Divisions | Isense,Webgains, Mediasquares, Emediate, Adagents |
| Website | http://www.adpepper.com |
ad pepper media International N.V. is a public company based in Nuremberg, Germany. The company has 16 offices in 10 countries across Europe & USA.
ad pepper media operates as an online advertising company with services in display advertising including semantic targeting, lead generation, e-mail marketing, affiliate marketing, ad serving and search engine marketing.
ad pepper media's initial public offering took place on 9 October 2000. The company is listed on the stock market and its shares are traded in the Prime Standard segment of the Frankfurt Stock Exchange. (SIN: 940 883) ,[1] [2]
ad pepper media has carried out a number of acquisitions and divestments.
Acquisitions
| Date | Company | Details |
|---|---|---|
| 2001 | Pentamind[3] | a Copenhagen based internet technology company |
| 2002 | Falk eSolutions AG | a minority interest was acquired |
| 2003 | Macati S.a.r.l[4] | a Paris based online marketing company |
| Clickit S.R.L | a Milan based marketing consultancy | |
| 2004 | dMarc Broadcasting Inc. | an interest in US based radio advertising network |
| 2005 | ResultOnline | an Utrecht based contextual advertising company |
| Nedstat basic[5] | the free web analytics tool produced by Nedstat | |
| mediasquares GMBH[6] | a Düsseldorf based premium advertising agency | |
| 2006 | Crystal Reference Systems Limited[7] | a Holyhead based developer of semantic advertising technology |
| Webgains Limited[8] | a London based affiliate marketing company | |
| Globase | a Copenhagen based e-mail marketing technology company | |
| 2007 | Emediate ApS[9] | a Scandinavian ad serving technology company |
| Ad Agents GmbH[10] | a Herrenberg based search engine marketing company |
Divestments
| Date | Company | Details |
|---|---|---|
| 2006 | dMarc Broadcasting Inc.[11] | interest sold to Google Inc. |
| Falk eSolutions AG[12] | interest sold to DoubleClick |
References
- ↑ "ad pepper IPO". New Media Investor. http://www.accessmylibrary.com/coms2/summary_0286-9359052_ITM. Retrieved 2000-10-18.
- ↑ "APM Stock". Yahoo Finance. 2008-10-10. http://finance.yahoo.com/q?s=APM.DE. Retrieved 2008-10-10.
- ↑ "ad pepper media acquires French online direct marketing service provider Macati SARL". ad pepper media. February 12, 2003. http://countries.adpepper.com/dk/DesktopDefault.aspx/tabid-120/108_read-784/. Retrieved 2008-10-10.
- ↑ "Ad pepper enters Italy through acquisition". e-consultancy. 2003-10-23. http://www.e-consultancy.com/news-blog/153041/ad-pepper-enters-italy-through-acquisition.html. Retrieved 2008-10-10.
- ↑ "Nedstat sells Nedstat Basic to ad pepper media". Nedstat. 14.07.2005. http://www.nedstat.com/web/nedstatuk.nsf/pages/nedstat_sells_free_web_analytics_solution_basic. Retrieved 2008-10-10.
- ↑ "ad pepper media International acquires mediasquares GmbH". Alacra. 2005-10-27. http://www.alacrastore.com/storecontent/Thomson_M&A/ad_pepper_media_International_acquires_mediasquares_GmbH-1744194040. Retrieved 2008-10-10.
- ↑ "ad pepper media Announces Acquisition of Crystal Reference Systems Limited". Investegate. 16.03.2006. http://www.investegate.co.uk/Article.aspx?id=20060316223500N5663. Retrieved 2008-10-10.
- ↑ "ad pepper media Announces Acquisition of UK Affiliate Marketing Network 'Webgains Ltd'". PR Newswire. 09.05.2006. http://www.prnewswire.co.uk/cgi/news/release?id=170414. Retrieved 2008-10-10.
- ↑ "Ad Pepper Acquires EMediate for $6.5 Million". Direct Magazine. 01.02.2007. http://directmag.com/financial/adpepper_acquires_emdiate/. Retrieved 2008-10-10.
- ↑ "Ad agents GmbH". Direct Magazine. 01.02.2007. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=37423461. Retrieved 2008-10-10.
- ↑ "Adpepper Sells its dMarc Stake to Google". Net.. 2006-01-26. http://net.typepad.com/net/2006/01/adpepper_sells_.html. Retrieved 2008-10-10.
- ↑ "DoubleClick Inc acquires Falk eSolutions AG". Direct Magazine. 2006-03-23. http://www.alacrastore.com/deal-snapshot/DoubleClick_Inc_acquires_Falk_eSolutions_AG-439093. Retrieved 2008-10-10.
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