Scad (scam ad)
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A scad is a portmanteau of the words scam and advertisement, usually in reference to internet spam. The term has been used by the Alliance Against Bait and Click to describe scam ads that lure consumers to click on their site using a brand name or an outrageous deal while in turn providing suspect products and deals.[1] This technique is called 'bait and click' and has received significant press coverage from Consumer Reports Webwatch which has warned consumers to be wary of scads because they divert unsuspecting searchers from what they are looking for and waste their time.[2] At worst, scads can take users to unsecured sites – exposing them to fraud, scams, viruses, and spyware.[3] Sponsored search results contain over twice as many risky sites as organic listings for the same search terms, according to a study by online security company McAfee.[4] Scads exist in sponsored links and several have delivered Internet users to sites that charge for Firefox, a popular free web browser.[5]
References
- ↑ Ellison, David (August 18, 2008). [Expression error: Unrecognized punctuation character "{". "Don't get duped by back-to-school 'scad'"]. Houston Chronicle.
- ↑ Brendler, Beau (July 24, 2008). [Expression error: Unrecognized punctuation character "{". "Protecting Brands from Bogus Sponsored Links"]. Consumer Reports WebWatch.
- ↑ Finney, Michael (December 29, 2009). [Expression error: Unrecognized punctuation character "{". "Bait-and-switch scams move to Internet"]. ABC KGO-TV Seven On Your Side.
- ↑ Edelman, Ben; Rosenbaum, Hannah (June 4, 2007). [Expression error: Unrecognized punctuation character "{". "The State of Search Engine Safety. McAfee Inc."]. McAfee Site Advisor.
- ↑ Keats, Shane (February 3, 2006). [Expression error: Unrecognized punctuation character "{". "How Much Does 'Free' Cost?"]. McAfee SiteAdvisor Blog.
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