OrganizedWisdom.com
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| Type | Health 2.0 |
|---|---|
| Genre | human search engine |
| Founded | 2006 |
| Founder | Steven H. Krein, Unity Stoakes |
| Headquarters | New York City, New York, USA |
| Key people | Steven H. Krein, co-founder and CEO. Unity Stoakes, co-founder and President. |
| Revenue | Unknown, Startup 2006 |
| Employees | 18 |
| Slogan | "Human-Powered Health Search." |
| Website | OrganizedWisdom.com |
| Type of site | Web directory |
| Advertising | Google AdSense |
| Available in | English |
| Launched | September, 2007 |
| Current status | beta test |
OrganizedWisdom.com is a human-powered search service for health (or human search engine) launched in alpha test in October 2006 by Steven H. Krein and Unity Stoakes. As of July 2008, the project is in beta test. It differentiates itself from algorithmic search engines like Google, as well as other directory sites like DMOZ and Yahoo by tracking and building hand-crafted result sets for many of the currently popular health search terms.[1][2]
Directory
OrganizedWisdom Health employs human editors to review websites and write WisdomCards (or search engine results pages) that include text listings, as well as other media, such as photos and video. Each OrganizedWisdom WisdomCard includes links to the top five sites, as well as other categorized information, and additional web pages.[3] The company also pays freelance health guides to create WisdomCards in the company's Guide Program - the pages are approved by a full time staff member prior to appearing in the main index.[4]
OrganizedWisdom's approach is similar to Mahalo.com's strategy, except that OrganizedWisdom focuses exclusively on health related search terms and employs physician reviewers into its training and review process.[5]
WisdomCard Library
OrganizedWisdom has over 10,000 WisdomCards in over 50 health categories currently in its WisdomCard Library. [6]
Ownership and funding
Investors in OrganizedWisdom.com include ETF Venture Funds; Esther Dyson; Linda Holliday; Roger Ehrenberg; and Don Middleberg, among other strategic angels.[7]
References
- ↑ "Health 2.0: Technology and society. Is the outbreak of cancer videos, bulimia blogs and other forms of user generated medical information a healthy trend?". Economist.com. September 7, 2007. http://www.economist.com/printedition/displaystory.cfm?story_id=9719054. Retrieved 2007-09-07.
- ↑ "For these startups, patients are a virtue. Sites with spirit of Web 2.0 encouraging people to share thoughts on illnesses, doctors". SFGate.com. October 1, 2007. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/01/BUDKSGAF4.DTL. Retrieved 2007-10-01.
- ↑ "Is there a doctor in the mouse?". Salon.com accessdate=2008-01-10. January 10, 2008. http://www.salon.com/mwt/feature/2008/01/10/web_doctor/.
- ↑ http://organizedwisdom.com/OrganizedWisdom:How_To_Get_Paid OrganizedWisdom Guide Program
- ↑ "OrganizedWisdom, the “Mahalo For Health”, Raises $2.3 Million". TechCrunch.com. June 19, 2008. http://www.techcrunch.com/2008/06/19/organizedwisdom-the-mahalo-for-health-raises-23-million/. Retrieved 2008-06-19.
- ↑ "Search Service OrganizedWisdom Secures $2M". Adotas.com. June 27, 2008. http://www.adotas.com/2008/06/search-service-organizedwisdom-secures-2m/. Retrieved 2008-06-27.
- ↑ "OrganizedWisdom Health raises $2.3M for doctor-guided health search". VentureBeat.com. June 20, 2008. http://venturebeat.com/2008/06/20/organizedwisdom-health-raises-23m-for-doctor-guided-health-search/. Retrieved 2008-06-20.
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