HubPages
| Type | Web publishing |
|---|---|
| Founded | 2006 |
| Headquarters | San Francisco, CA, USA |
| Key people | Paul Edmondson, Founder and CEO. Jay Reitz, Founder |
| Industry | Internet |
| Employees | 9 |
| Website | hubpages.com |
HubPages is a website designed around sharing advertising revenue for high-quality, user-generated content. The interface allows members to create individual pages on specific topics. HubPages differs from many other revenue-sharing sites by using the Google AdSense API to manage the revenue split with writers.[1][2]
History
The site launched in August 2006 after collecting a $2 million investment from Hummer Winblad.[3] According to Quantcast, HubPages has become one of the 100 most visited US sites on the Internet. In December 2009, it received around 17.6 million visits and over 88 million page views.[4]
Structure
HubPages is a user generated content site. Users (known as Hubbers) submit magazine-style articles which are posted as individual webpages (referred to as Hubs). Unlike some other user content sites, Hubbers retain all intellectual property rights to their Hubs, and can delete them at any time.
HubPages earns revenue through Google Adsense ads which appear on Hubs. They can also earn income by opting to include Kontera contextual ads, or by using eBay and Amazon.com advertising capsules. In each case, the Hubber must be a member of the corresponding affiliate program as an individual, because income is paid directly by the affilate company, not by HubPages. The 60:40 revenue split is achieved by alternating the code used in advertisements: the Hubber's code is displayed 60% of the time, and HubPages' code 40%.
HubPages is not a blogging site. A Hub is typically a discrete magazine-style article, longer than a blog post and covering a specific subject in some depth (usually 400 to 1,500 words). A Hub is not continually added to over time like a blog (although Hubbers often "tweak" Hubs to improve their earning capacity or to update information). A Hubber who wished to write several posts about a single subject would be more likely to write separate Hubs and interlink them using the "Group" feature.[5]
Competitors
There are many other sites, which invite users to write articles in return for a share of the site's revenue.
Of these, the closest business model to HubPages, and its main competitor, is Squidoo. HubPages differs from Squidoo in that it will not allow overly-promotional Hubs (i.e Hubs which are written solely to promote a single product or service), and its "HubScore" system heavily penalises duplicate content (articles that are already published elsewhere on the internet). Some Hubbers find these measures restrictive, but it has prevented the spamming problems experienced at Squidoo, and helped to maintain the quality of the site.
The examiner.com and eHow are two other user generated websites that are similar to Hubpages.
References
- ↑ Riley, Duncan (2007-05-07). "HubPages Debuts New Look, Ad Yield Technology". TechCrunch. http://www.techcrunch.com/2007/05/07/hubpages-debuts-new-look-ad-yield-technology/. Retrieved 2008-04-08.
- ↑ Google (2008). "HubPages Case Study". http://code.google.com/apis/adsense/docs/casestudies/hubpages.html. Retrieved 08 April 2008.
- ↑ Arrington, Michael (2006-08-05). "HubPages Launches, Gets $2 m from Hummer Winblad". TechCrunch. http://www.techcrunch.com/2006/08/05/hubpages-launches-gets-2-m-from-hummer-winblad/. Retrieved 2008-04-08.
- ↑ Quantcast (2009-12-02), HubPages Report, Quantcast, http://www.quantcast.com/hubpages.com, retrieved 2009-12-02
- ↑ Freeman, Larry (2008-10-07). "Hubs versus Blogs". HubPages. http://blog.hubpages.com/2008/10/hubs-versus-blogs/. Retrieved 2008-10-07.
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