Why SEO is terrified of the reality

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Google reduced its Google Maps and Google Places results from displaying a "7-Pack" to a "3-Pack", solely showing 3 Hotels with a fingernail image and Google's own commercialized meta-tool. edifice Ads might lead a client to book via Google or with one amongst their OTA advertising partners.

And recently, Google created additional, MAJOR layout changes to its SERPs (Search Engine Result Pages), particularly for broad search queries like "Miami Hotels" or "Hotels in city district."  As a result, natural/organic search listings have currently been pushed additional down the pages and are seeing a discount in organic click-through, and even less traffic on mobile devices.